Sunny Delight
by Chloe Hodgenia

In my final major project, I aim to produce a piece of packaging. Yet I am unsure of what I will create this packaging for as I am going to do some research into a range of brands aimed at women such as juice drinks, jewellery, false tan and makeup. Once I have researched and decided which I think best suits my style of work and what I want to create I will have a clear idea of what and who I will create my packaging for. I will be discovering who my target audience is and create a human profile to help me do so. I will be giving it a personality and style then deciding where my product would be sold and what target audience it is best aimed at. Is it aimed at women? Is it aimed at a young or older age range? High end or value prices such as Primark. These points will help me decide where my FMP is going.